Aisha
Weinhold
Business Coach
Aisha Weinhold is a ‘no-bullshit’, straight-talking business coach who utilises personal purpose and business coaching for females and gender queer individuals to create a life of freedom and independence from the system, all in the name of social change.
Scope of work
Brand Strategy
Brand design
Website strategy
Website design
Website development
The challenge
As a new business, Aisha had no brand identity or website to get started on her journey. Creating the right brand was important to attract the right people into a community that Aisha wanted to create. She needed a fun and bold brand that was based on serious change and purpose. She had the vision but didn’t know where to start. This made it nearly impossible for her to think about a website that accurately reflected who she was, who she wanted to reach, her capabilities and the impact she was looking to have.
Branding
Brand Strategy
During our strategy session, we dove into the minds of Aisha’s ideal clients, what their pain points were and how she could address them through her marketing and website in a way that stood out relative to her market peers. We found that Aisha could take up space in the market as a business coach that proactively supported minority communities.
Brand Strategy
During our strategy session, we dove into the minds of Aisha’s ideal clients, what their pain points were and how she could address them through her marketing and website in a way that stood out relative to her market peers. We found that Aisha could take up space in the market as a business coach that proactively supported minority communities.
Brand Design
Approachable - Fun - Bold
Knowing Aisha’s client’s would be in a place of stress and reluctance to work with a more serious, corporate coach, the overall direction of the brand identity was representative of the retro era—a time rooted in good vibes and good times.
The mix of soft tones in the colour palette work well to create a safe space and sense of approachability. In contrast, stronger, more vibrant colours match the bolder and fun attributes of the brand. Paired with typefaces that are friendly, approachable and clean, the visual identity of the brand is an invitation to live the life of your dreams, rise above and overcome oppressive systems and live a balanced life.
Website
Website Strategy
In creating the strategy for a website that would support Aisha reaching her business goals, we uncovered 3 main website objectives:
To encourage visitors to book a clarity call for a business coaching package
To generate new leads and build a community independent from social media platforms
To build trust, legitimacy and credibility with clients
I created site map that outlined the main content for each page across the whole website. Sections such as sharing her values, mission and personal story would be pivotal in building trust, and winning the hearts of her audience.
Website Design and Development
I designed the website be a reflection of the fun, yet ‘to-the-point’ experience Aisha’s provides her business coaching clients. I used colour and playful elements such as wavy marquees and rotated images to create a fun and engaging website journey.
In support of generating new leads through email sign-ups, I used a scrolling marquee to frame the newsletter section to attract more attention to the section and increase the likelihood of a visitor signing up to the newsletter.
Similarly, I created engaging and dynamic sections to attract more attention to building credibility and trust with Aisha’s audience as well as encouraging visitors to take action with strategically designed layouts and fun buttons.
“You instilled so much confidence into my business and entrepreneurial journey”
“I am over-the-moon with appreciation and excitement. Gurpreet captured the heart of my brand before I knew the words or had any vision of how stellar it could be. This is my essence in a website. I gained confidence in my skills and the presentation of such, clarity in prioritizing my offerings and a knowledgeable, thoughtful and kind sounding board and brainstorm buddy in Gurpreet. Thank you, Gurpreet. Seriously. You instilled so much confidence into my business and entrepreneurial journey.”
—Aisha Weinhold
