Riad Laveira
High End Comfortable Fashion
Riad Laveira is a renowned fashion brand known for crafting chic and sophisticated clothing designed for professionals who value both style and comfort. Riad Laveira ensures that their clothing line not only exudes sleekness and sophistication, but also provide the utmost comfort, allowing you to feel your best without compromising on style.
Scope of work
Passion Project
Brand design
Website strategy
Website design
Website development
The challenge
As an unconventional brand, Riad Laveira represents the polarities of professionalism and ultimate comfort. They wanted a brand and visual identity that embodied and communicated how they support professionals succeed in their careers all whilst being comfortable. The comfort they feels whilst wearing a Riad Laviera piece is an enabler to their success as it gives customers a sense of relaxation and a sense of confidence—both of which are ingredients to a successful career.
Visual brand identity
In order to appeal to corporate and high achieving professionals, as well as a younger demographic, I curated a colour palette that strikes the perfect balance between conventionally corporate hues and a vibrant, high-contrast orange. This bold addition represents the brand's playful, unique, and fashion-forward spirit.
To complement the colour palette, I selected a modern sans-serif font that boasts a strong personality to support the refined yet fun and comforting elements of the brand. The result is a harmonious fusion of styles that perfectly captures the polarity of professionalism and comfort, elevating Riad Laveira's visual brand identity to new heights.
Website strategy
As a new brand, Riad Laveira's website played a crucial role in raising awareness and trust in the brand. I identified the key customer journeys that would lead to brand awareness and eventually making a purchase, aligning with Riad Laveira's business goals. To enhance user experience and engagement, I included dynamic features on the website, creating a memorable browsing experience that encouraged visitors to explore the brand's diverse collection and learn more about the brand.
By strategically designing the website to support Riad Laveira's unique positioning, it conveyed the brand's message effectively, building trust with customers and setting the stage for a successful brand awareness campaign.
Website Objectives
Raise brand awareness
Increase sales
A dynamic and enjoyable user experience
Website Design
I primarily used black and white as base colours across the website to create a refined feel, bordering each section with a slim black border to create a sense of professionalism and structure that corporate settings offer. This also created a refined and clean finish to each page.
I used the blue and green shades for contrast and aesthetics, and used the orange sparingly to call attention to important elements that we didn’t want customers to miss such as buttons.
I included dynamic elements such as a moving marquee and vertical tabs to encourage customers to learn more about the brand and their clothes.
Shopify website development
Whilst Shopify offers a number of themes to use as a base for your website, I developed the website based on a custom theme which supported the uniqueness of the brand and enabled me to develop more unique layouts to the Shopify website. Having a custom theme means your Shopify online store offers a more unique and memorable experience, relative to an online store that is built using a Shopify theme.
I integrated the Product Reviews app to the website to create trust within the brand and to showcase the high-quality and satisfaction customers had with the products. The integration of the app also made it easy for any future customers to leave a review.
