Cascade
Ceramics
ceramic Kitchenware
From unique kitchenware to decorative pieces for the home, Cascade’s innovative creations are admired for their attention to detail, creative use of materials, and state-of-the-art design.
With a passion for bringing nature into everyday life, Cascade’s mission is to show the world that luxurious items don’t need to cost the world
Scope of work
Passion project
Website strategy
Website design
Website development
The challenge
Whilst having curated a friendly and approachable culture, Cascade found themselves missing a core part of their identity—luxury. Their sustainable and artist flare attracted a wide audience, however few were making it to the checkout on their website.
Visual Brand Identity
One of the most important parts about creating a new visual brand identity for Cascade was to strike a good balance between approachability and luxury. Both needed to be present and apparent in the visual elements of the brand.
As a brand is the sum of all its parts, every element reflected a different part of that balance. The font has an approachable yet modern personality, paired with a strong, bold and luxurious colour palette to balance out the overall conclusion of the brand. This collectively speaks to an approachable, friendly and luxurious brand.
Website strategy
In observation of how current website visitors were using the Cascade website, I was able to identify pain points that were preventing browsers to become buyers.
After a workshop with Cascade, I put a strategy together that made sure the design of the new website would support Cascade’s overall business goals as well as provide a solution to the pain points users were having that prevented them from checking out and completing a purchase.
Website objectives
Implement new brand identity
Create a seamless checkout process
Increase online sales
Website Design
After completing the research and strategy phase in collaboration with Cascade, I began adding design elements to bring the vision of the website to life.
I used a balance between black and neutral beige for contrast and to maintain balance between approachability and luxury.
Shopify development
With apps and integrations to support the website, I created a Shopify store for Cascade to sell their luxurious and sustainable ceramics.
Shopify’s easy to use, intuitive design makes it simple for business owners to pick up and run their business online.
